Privacy Policy

Information you provide directly

When you submit a contact form, diagnostic intake form, newsletter subscription, or any other form on this website, we collect the information you provide — which may include your full name, email address, phone number, company name, and a description of your project or business challenge.

Information collected automatically

When you visit our website, we may automatically collect certain technical information including your IP address, browser type, device type, pages visited, time spent on pages, and referring URLs. This information is used solely for analytics and to improve site performance.

Cookies

We use essential cookies to ensure the website functions correctly. We do not use tracking cookies for advertising purposes. You can disable cookies in your browser settings, though this may affect site functionality.

We use the information we collect for the following purposes:

Service delivery

To respond to your enquiries, assess your project needs, and provide advisory services as requested.

Communication

To send you the newsletter you subscribed to, updates about our services, and relevant operational insights. You can unsubscribe at any time.

Website improvement

To understand how visitors use our site and to improve content, navigation, and user experience.

Legal compliance

To comply with applicable laws, regulations, and legal obligations.

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

Service providers

We use trusted third-party services to operate our website and communications — including MongoDB Atlas (data storage), Brevo (email delivery), and Cloudinary (image hosting). These providers process data only as necessary to deliver their services and are bound by data protection obligations.

Legal requirements

We may disclose your information if required to do so by law or in response to valid legal process.

Business transfers

In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction. We will notify you before your information is transferred.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, to provide our services, and to comply with legal obligations. If you request deletion of your data, we will action this within 30 days, except where retention is required by law.

Depending on your location, you may have the following rights regarding your personal information:

Access

You may request a copy of the personal information we hold about you.

Correction

You may request that we correct any inaccurate or incomplete information.

Deletion

You may request that we delete your personal information, subject to legal retention requirements.

Unsubscribe

You may unsubscribe from our newsletter at any time by clicking the unsubscribe link in any email or by contacting us directly.

Objection

You may object to certain types of processing of your data, including direct marketing.

We take the security of your personal information seriously. We use industry-standard security measures including encrypted database connections (MongoDB Atlas with TLS), secure HTTPS transmission, and access-controlled admin systems to protect your data against unauthorised access, disclosure, or loss.

No method of transmission over the internet is 100% secure. While we take all reasonable steps to protect your information, we cannot guarantee absolute security.

Our website may contain links to third-party websites, including LinkedIn and other external platforms. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external sites you visit.

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete it promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.